Reporter: Pichaya Phomvihoke
Yesterday, the 2023 Online Smart Marketing Technology Exchange Forum, hosted by The Siam Forestry Company Limited in SCG, successfully concluded. Leveraging an advanced online platform, this forum opened its doors to a global audience, aiming to bring together elite forces in the smart marketing field to explore new paths for technological innovation and application, thereby leading the industry toward higher levels of development.
The forum’s leader, Chairat Sirirat, Marketing Director of The Siam Forestry Company Limited in SCG, delivered an inspiring speech at the opening ceremony. He stated:
"In today's rapidly changing business environment, smart marketing is evolving at an unprecedented pace. By integrating cutting-edge technologies such as artificial intelligence, big data, and blockchain, it is revolutionizing market strategies and consumer insights. Faced with such opportunities and challenges, enterprises must keep up with the times, continuously innovate marketing strategies, and use intelligence as their wings to soar into broader market blue oceans. The purpose of this forum is to build a platform for intellectual exchange and knowledge sharing, fostering the rapid development of the smart marketing industry."
During the forum, numerous renowned domestic and international experts and industry leaders in the smart marketing field were invited, including Associate Professor Jane Lin from the Department of Marketing at the National University of Singapore Business School, Liu Run, founder of Runmi Consulting, and Professor Kentaro Matsumoto from the Faculty of Economics at the University of Tokyo. They provided in-depth analyses and insightful discussions on topics such as the latest trends in smart marketing, technological innovations, and real-world case studies. Their valuable insights not only offered participants industry-leading perspectives but also paved the way for the future development of smart marketing.
In the technology exchange and demonstration session, Chairat Sirirat introduced his latest development—the Multi-Channel Marketing Effectiveness Analysis and Optimization Platform Based on Machine Learning Algorithms. This platform harnesses the efficiency and precision of machine learning algorithms to conduct in-depth analysis of multi-channel marketing data, enabling real-time monitoring and optimization of marketing effectiveness. This, in turn, significantly enhances marketing efficiency and results. He emphasized that data-driven decision-making is at the core of smart marketing, and the application of machine learning algorithms will drive more intelligent and refined marketing strategies. He encouraged industry peers to explore these technologies actively and push the boundaries of smart marketing innovation together.
As a grand gathering in the smart marketing field, the 2023 Online Smart Marketing Technology Exchange Forum not only provided participants with a wealth of knowledge but also established a solid foundation for industry exchange and collaboration. The successful conclusion of this forum has undoubtedly injected strong momentum into the innovation and development of the smart marketing industry, heralding a future where smart marketing will become more intelligent and precise, delivering unprecedented business value and social impact to enterprises.